Outside-in thinking emphasizes the need to look at everything you do from the perspective of those served – your customers, and to manage your organization’s performance as a service provider or business based upon customer satisfaction levels.

The continuum illustrates the full spectrum of concepts and spanning infrastructure, process, service, value and customer centric thinking.  the continuum emphasizes the need look at everything from both the inside-out and outside-in perspectives, and especially of those you serve – your customers, irrespective of whether they are internal or external to the IT organization, with individual situations encased in a service request.

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